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EA communication plan

The EA communication plan defines the EA unit communication strategy by setting principles, mechanisms, and tools to ensure smooth EA practice in the entity and to achieve EA objectives and secure the support needed from senior management.

The EA communication plan defines the EA unit communication strategy.

In brief

4
main objectives
6
steps
6
principles

A communication plan that sets out principles, mechanisms, and tools for EA unit communication.

Helps achieve EA objectives and secure the support needed from senior management.

Define the right channels by type of information, role, and impact on effective operations.

Objectives of the EA communication plan

1

Support cooperation and communication to coordinate roles and responsibilities for EA activities in the entity

2

Define and document the right communication channels by type of information, role, and impact on effective operations

3

Inform and engage stakeholders on how to communicate for EA-related procedures and services to ensure effective and smooth operations

4

Apply a clear communication approach across all EA activities

Inputs / organisational data sources

EA tasks: tasks assigned to the team (internally or in the context of a beneficiary request)
EA services: approved services for the practice and its focus areas
EA organisational structure: roles, responsibilities, expertise, job descriptions, and reporting lines
Work procedures list: defined procedures to identify stakeholders and interaction points
EA interaction model: nature of interaction and collaboration with stakeholders inside and outside the entity

Steps to follow

Review required inputs: review tasks, services, procedures, and interaction model; review organisational structure to define communication objectives, requirements, and roles
Identify target stakeholders: internal (supporting and beneficiary units); external (regulatory bodies e.g. NCA, NDMO, Expenditure Authority, DGA; other entities; sister entities)
Define EA communication principles: six principles to ensure effective communication
Define EA communication tools and channels
Define communication levels and frequency by message type and content
Map stakeholders to tools and channels (mapping matrix)

EA communication principles (illustrative)

01

Tailored and consistent: messages tailored to target stakeholder groups, consistent, with a clear vision

02

Accurate and reliable: all messages reviewed by the EA team for accuracy, integrity, and reliability

03

Concise and timely: communicate at the right time in clear, unambiguous language, linked to a specific topic

04

Allow interaction: encourage feedback and interaction with a mechanism to track implementation and address inputs

05

Diverse channels: use available communication tools and choose the right channel by beneficiary, context, and message

06

High value: assess content value before publishing and ensure clear, high value

Expected outputs

1

List of target stakeholders for the EA communication plan

2

List of EA communication principles

3

EA communication tools and channels

4

EA communication levels

5

Mapping between stakeholders and tools/channels (matrix)

6

Evidence from communication plan execution (reports, shared views, meeting minutes)

Communication plan contents checklist

Introduction to the EA communication plan
Objectives of the EA communication plan
Inputs / organisational data sources
List of target stakeholders
List of EA communication principles
EA communication tools
EA communication channels
EA communication levels
Mapping between stakeholders and channels
EA practice strategic house
EA scope at strategic level
EA strategic KPIs and link to EA strategic objectives

The Digital Government Authority (DGA) issues the guideline for building the EA communication plan under NORA.

Related topics

Establishing EA practice

Governance & committees

EA work procedures

EA interactive model